After another incredible display of vibrant and distinctive voices at this year’s SXSW, all eyes are on the studios as they open their wallets to swoop in and hitch their wagon to the next Moonlight. Cashing in on creative success without rolling the dice on that upfront financial risk. Of course, I don’t blame anyone for wanting to make money. That’s the way this industry works. As we go deeper into the streaming era, financing options no longer have to follow the traditional binary: cobbling together independent financing to follow your vision and hope someone picks it up on the back end, or submitting to the “platformization” of film and television production that has fallen victim to a continued reliance on opaque algorithms, metrics and aversion to risk. New options are emerging underpinned by blockchain technology that allow for entirely new models of ownership and development in the film industry. 

With the recent launch of ApeCoin, it seems that most people have been focusing their analysis on the financial upside of $APE… “it’s down 80% from its peak!” or “it’s up 60% from yesterday!” or “you don’t actually own any portion of Yuga Labs!”

TechCrunch was kind enough to host the original version of this article but it felt right to bring these thoughts to share with the community at mirror: